Friday, April 11, 2014

Getting Plated

As you saw by my pathetic blog entries about Top Chef University - Or lack thereof - I failed miserably at learning to cook. It’s sad, really, because I want to learn to cook so badly. Hell, my maiden name actually is COOK!! (Although my sister used to tell people that my middle name is “Can’t.”) I tried with Top Chef University; I really, really did. The issue with that program is that I sat in front of my computer, watched a video and attempted to implement what I learned from said video.

Unfortunately, my brain does not work that way. I wish it did, but it just doesn’t. It’s like watching a show on the Food Network, and then trying to replicate what they do in your kitchen without the video. I might be able to memorize a script, but I can’t memorize recipes and how to create those magic dishes that I see on TV.


Last month, I saw an ad for a company called Plated while I was tooling around on FaceBook. I clicked on the link, and the site boasted how it could get anyone to make restaurant-quality dishes by sending a recipe card, photos and virtually all of the ingredients that you need for the dish. I clicked on it, picked out what I wanted and even got a $15 discount. I almost ordered, but I thought better of it and moved on.

The following week, I saw photos on my friend Jaimee’s FaceBook page, boasting about making poached fish from a company called Plated. I couldn’t believe it! I asked Jaimee’s opinion about it. Jaimee told me that she absolutely LOVED it and she gave me a link to try it out.


I clicked on the link and all of a sudden, I had a $30 coupon. I decided to check out the Chicken Tostadas-- It sounded like something that my oh-so-picky husband would eat. The total for 4 plates including shipping came to $30. It included tortillas, chicken breast, lime, avocado, ground cumin, Greek yogurt, two roma tomatoes, one onion, shredded cabbage and queso fresco. Everything was already measured out for me. All I had to provide was salt, pepper,  water and oil-- All items I already had in my home.

My mom, who happens to be an AMAZING cook, thinks that $30 for the 4 plates and shipping is too expensive. If you do the math, it came to $7.50 per person to eat dinner. Now, I’ve never broken down the costs of a dinner before, mainly because I really only have 5 items that I can cook well (tacos, chicken fajitas, taco bake, pasta with marinara sauce and chicken enchiladas-- Can you tell I used to live in LA?). I also grill a mean steak and make burgers on the grill, but I don’t count that as “cooking.”

But, I digress.

 As I was saying, I think $30 for everything that is included and to actually TEACH me how to cook is pretty damned awesome. I made the Chicken Tostadas once for me and my mom, and again for me and my husband. I am so confident in my ability to make these tostadas with the avocado dressing, I don’t need to buy them from plated ever again. The dinners were delicious. 

Furthermore, my husband - my picky, picky, picky husband - LOVED the tostadas. He even ate the avocado dressing. He asked me to make them again for him sometime-- Which is HUGE in my book!

I think that the reason Plated is so great is because there are pictures that show you EXACTLY what the ingredients should look like as you go along. I didn't have to keep hitting "playback" or whatever in order to make sure that I was doing the right thing. Plus, all of the ingredients are labeled and measured out, ready for you to use. You have an instant mis en place-- Remember that lesson with Top Chef U? You open the box, pull out the conftainers, and you're done. Pretty awesome.


The other night, I was watching Shark Tank on television. Lo and behold, the two guys from Plated were on, trying to get backing to go national! I was really excited, especially when one of the sharks offered them a deal. However, I think that the other sharks were really off base when they criticized the idea of Plated.  A few of them said that they didn't think it was a good idea, because take out is easier for dinner.

Here's the think, folks: There are a lot of people like me in the USA. We watch Top Chef and Hell's Kitchen and all of those other shows, and we dream about cooking well. Yet, we don't have time to learn. We don't have time to go through the recipe cards and write the list and go to the store. With Plated, we pay someone to do that for us. For $30, I was able to get someone to not only do my grocery shopping, but to measure out exactly what I needed, give me detailed instructions with photos, and send it right to my doorstep. Because of this, I was able to cook an incredible meal for my family-- One that I was asked to make again.

Speaking of which, another great thing about Plated is that if you want to cook the same meal again, you have all of the ingredients, and you have already gone through the method. Therefore, you don't have to order the meal through Plated. You can actually pick up what you need from the grocery store when you do your shopping, rather than deciding that you want to make something for dinner and pour through a recipe book to find something that works. You've already had the instruction. You were given the proper measurements for the recipe, so you know what the ingredients look and feel like. You know what to do.

Maybe you're an experienced cook and think you're above Plated. Chances are, you're right. Chances are you already know how to shop and measure and all that stuff that goes into making a great meal. Chances are that Plated would just be convenience for you, but you'll think it's too expensive, just like my mom does. But, chances are that you've already made amazing meals that people have raved over and begged you to cook again.

You see, I haven't. Maybe I'll get a "Oh, this is good" or something, but I never had people tell me that they want me to make something again. With my first order from Plated, the dishes ended up looking like this after the meal:


To me, that is worth $30. Knowing that I can make this meal again and again with the same results is priceless. 

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